We are currently looking for our Head of Digital Marketing with a proactive approach and an aptitude for hands-on strategy development.
This role demands someone who can not only conceptualise and execute our digital marketing campaigns but also deeply understand the technical specificities of our field. Strategy Development and Execution: Develop and manage comprehensive digital marketing strategies using a variety of channels Google Ads, LinkedIn Ads, SEO, Twitter, online reviews, third-party websites tailored to the cybersecurity market.
Implement effective CTAs that convert visitors into leads, working closely with our content management team to align SEO and content strategies. Digital Tools Proficiency: Utilise HubSpot for our digital marketing needs, managing campaigns, email marketing, and lead nurturing processes. Expertise in managing Google Tag Manager and Google Analytics is essential for tracking, analysing, and reporting on campaign performance and website metrics. Collaboration and Leadership: Collaborate effectively with our content manager, ensuring a seamless integration of SEO best practices into content creation and distribution.
Guide and support the marketing team in achieving digital marketing objectives. Performance Analysis and Reporting: Measure and report on the performance of all digital marketing campaigns, assessing against goals such as lead generation, website traffic growth, conversion rates, and other key metrics to inform strategic adjustments. Strong knowledge of analytics tools e. Demonstrable experience interpreting data from a variety of sources to make solid business recommendations.
Job summary. Permanent contract. Salary: Not specified. Starting date: February 09, A few days at home. Education: Bachelor's Degree. Marketing automation tools. Written and verbal communication. Questions and answers about the job. Does this position allow remote work? Remote work is allowed for this position. What type of contract is offered for this position? Type of contract for this position: Permanent contract.
