The news industry embrace of digital subscriptions and the need to reduce churn to maintain a growth path is driving publishers worldwide to re-think how they communicate core value propositions to ensure long-term relationships. In this report, learn why retention is key to a subscription strategy, why a lifetime relationship is the end game, how convenience and personalisation are under-utilised components of value nurturing, how to pivot with data, and how to differentiate product via brand and segmentation.
This report is written for senior leadership, marketing, audience engagement, digital, and editorial employees charged with shaping the value propositions around digital subscriptions.
The INMA Readers First Initiative aims to surface global best practices in the art and science behind digital subscriptions for news media companies and create a road map toward the next generation of consumer monetisation through This report is the first of four pillars of this initiative. The news industry embrace of digital subscriptions and the need to reduce churn to maintain a growth path is driving publishers worldwide to re-think how they communicate core value propositions to ensure long-term relationships, according to a new report by INMA.
INMA leads the news media industry in the emerging fields of content economics and digital subscriptions. The INMA report focuses on the differences between reader engagement and value nurturing.
Both are separately important in subscriber retention, yet Piechota treats them as separate but equal functions. Reader engagement is mostly a newsroom function, while value nurturing is mostly a marketing function. A monthly subscription is nice. A lifelong relationship is what sustains us. How news media companies can select the right technology and vendor for their content management system is the focus of this report.
