In Applied Marketing Course you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness. Planning Campaigns Course gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation.
You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience. The aim of the Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.
Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry. Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession. The Marketing Courses of U are aimed at executives working in marketing positions, but also to everyone interested in gaining a broader understanding of marketing theory and practices.
Learning alongside other students, you will be able to discuss and debate the topics covered in each module and, in most cases, you will leave with a fully prepared assignment plan. Face-to-face workshops are also a very good networking opportunity. During the Program you will be able to attend workshops of senior business executives who will provide you with valuable knowledge, advice and workable proposals, aiming at your development and better preparation for the challenges of tomorrow!
Chartered Institute of Marketing Marketing Courses. Accredited Course. Applied Marketing. Planning Campaigns. Customer Insights. Professional Marketing. Applied Marketing Course. The Marketing Concept. Understand the contribution of marketing to the organisation Know what influences customer behaviour across a range of contexts. Analysis and Insight. Understand the factors and trends in the marketing environment and how they affect marketing Know a range of options for gathering relevant marketing information.
