The female participants range from school girls or JK business to housewives. The term is often translated as " compensated dating " or " subsidized dating ".
Fraudulent solicitations from fictive women offering to pay for sex is a common tactic in phishing emails. This perception arises from suspicions that when these girls are adults, they will quickly abandon their loyalties and commitments to their family for offers of money and material benefits.
Feminists such as Chizuko Ueno point out that the accidental access of girls to this dating market was not a matter of ethics, but of probability. Only later does she stop when a friend or individual intervenes and informs her of the potential risks and consequences of her behavior.
Several examples from films and television series are listed below. Harada uses the plot as a metaphor for and critique of Japanese consumerism, in which everything including people becomes a product. Her parents do not pay much attention to her and Hiromi often hangs out with her three closest friends who have been going on subsidized dates. Hiromi follows her friends and begins doing the same. Throughout the movie, they meet with different kinds of men and accompany them in various activities.
These activities include having dinner at a restaurant, tasting a man's cooking, singing at a karaoke bar and visiting in a video rental store. Although Hiromi nearly gives in and has sex for the remainder of money needed for the ring, her date gives her a lesson on why she should not do so.
