A radiant young woman is sitting in front of a camera, applying her makeup and running through her plans for the coming week. Behind her is a beautifully lit walk-in closet filled with row upon row of t-shirts and knits in various shades of grey, interspersed with designer handbags. Never mind the rogue spot, I think to myself, her fake tan looks great. Can I buy it? A few clicks later, yes, I certainly can.
Since entering the Love Island villa in , the now year-old has built up a staggering social media following 8. Her next venture? How has Hague managed to succeed where so many of her fellow Love Island alumni have, frankly, floundered? And why does this queen of beige intrigue us so much?
She grew up in Hitchin, Hertfordshire, raised by two police officer parents. As a teenager, she competed in pageants, then joined the Fashion Retail Academy in London.
She strode into the villa with a peroxide topknot and a dream β to grow her following and cement her personal brand. She occupies an unusual middle ground: between aspiration and everygirl relatability.
She carries Chanel handbags but loves Zara. She often appears makeup-free, wearing pyjamas or trackies. Despite all the polish, she can be bracingly honest about issues that will affect her young female fans, too. The following year, she spoke about her experience with endometriosis , including her seven-year path to diagnosis. While other Love Island alumni often fall into the trap of posting sponcon scattergun, flogging everything from whitening toothpaste to crypto schemes, Hague has played a longer, cleverer game.
