Rent the Runway held a pop-up event on Oct. The pop-up lasted from 11 a. Attendees could either pre-register for the event or scan a QR code to register on-site. RTR is an online platform that allows users to rent or buy designer clothing and accessories. Customers can rent items for a one-time rental or as part of a subscription plan.
RTR members can keep items for as long as they want and don't have to return all items at once. With RTR, customers can explore trendy fashion and curate special outfits without permanent purchases. It is a budget-friendly way to access high-end pieces.
RTR has been on a tour throughout the southeast, popping up at many different college campuses, with Auburn being their final stop. We started off at Vanderbilt at a tailgate. As the tour went on, Jackson said that more and more people heard about the pop-up and they were greeted with lines spanning off campus.
They get to be interactive. It's really more about one-on-one and being interactive with their customer base. The bus was decorated with mirrors and clothing racks adorned with stylish pieces available for rent on their website. Leach explained that with her subscription, she gets 10 clothing items each month. She enjoys having the subscription for game day outfits and sorority events.
You can buy things for a lot cheaper and then send it back. Zoe Slaughter, junior in pro-flight, is the ambassador for the Auburn pop-up. We have so many different things we have to do, you run out of clothes. So, you just use RTR and you can wear things once and send them back.
