From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act. Discover the most creative and effective ads, and the key themes that are driving success.
Find out more. Shape your brand future From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.
Beyond the Big Game: How brands can score with meaningful, big-moment marketing. Media Reactions Discover the latest research and insights on the U. Apple revealed as the world's first trillion dollar brand. The Blueprint for Brand Growth: How marketers can influence revenue and profit.
Kantar combined a decade of data and expertise to establish the framework for Brand Growth. Global scale, local relevance. Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world. Creative excellence at scale: AI-led acceleration with a human touch. AI and GenAI are enabling creative production and creative effectiveness measurement at unprecedented scale, but need humanity baked into their development and deployment.
Move over cookies, the new North Star for advertising is consumer choice. Empowering people to understand how their data is being used and their privacy is protected, is becoming an industry priority. Time to get serious about humor in advertising. Humor in ads has declined over the last 20 years, despite its proven effectiveness.
