MyFreeImplants MFI is a website that provides an alternative to traditional cosmetic surgery financing methods based on the social networking model. Members of the website fall into two groups: models and benefactors.
Models are the women of the community seeking financing for breast augmentations. Women sign up to the website, post a set of photos and a 'beg' bio explaining why they desperately need cosmetic enhancement.
The women of MFI never get direct access to any money that is raised. Once they have raised sufficient funds to cover the cost of the surgery, MFI pays the doctor directly for the procedure.
The models then provide before and after photos to the benefactors who helped contribute towards her goal. UK cosmetic surgeons have called the website unsafe and degrading. Once women have uploaded their personal details, which should include a list of their physical attributes, such as hair and eye colour, the website says women can have a one-on-one chat online with benefactors and sell them "personal items or gifts and more Even the most rudimentary investigation of the site reveals a much more sordid reality.
Suzie Godson, a columnist at The Times , has researched the website and published her findings which are frightening:. Consultant plastic surgeon and BAAPS President Douglas McGeorge said: "This is a wholly inappropriate way to proceed with what should be a serious decision made by a fully informed patient. The site's promise that there are 'no right or wrong' cases is frightening - clearly there is no proper medical assessment of candidates, which at best could lead to disappointment, at worst, to someone's health being endangered.
