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Tinder is bringing back its interactive experience, "Swipe Night", as a mystery-solving game where members have to choose who they think committed a crime. Tinder launched its "Swipe Night" experience in , releasing a new episode every Sunday of October that year. The story followed a night out with friends that turned dire as the world was about to end. People had to swipe on decisions throughout the game and Tinder matched participants who made similar choices.
Similarly, for the latest iteration by 72andSunny LA, each member will have a unique experience based on the choices they make, which will influence alternate outcomes and plot twists. The experience will play out over the course of three weeks in November After each episode members can be paired with another "Swipe Night" participant through "Fast Chat " , where they can talk about the story, analyse clues and solve the mystery together.
It also powers Tinder's "Hot Takes" feature, which allows users to answer quick-fire questions to ascertain if there is conversational chemistry prior to matching. Jim Lanzone, chief executive of Tinder, said: "Swipe Night paved the way for social entertainment experiences on Tinder, which have become an incredibly popular way for members to match and interact with new connections. The Swipe Night experience will be available in Tinder's Explore section. Through Explore, Tinder aims to target a Gen Z audience by giving them "ways to express themselves" and expand the way members can meet new people.
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