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The public relations field is a female-dominant workforce. This disproportionate statistic is hard to swallow. Before founding Castle, she worked at a large ad agency with a small PR department. Lish had a mixture of male and female bosses throughout her career, but most of her colleagues were women.
After founding Castle, people often approached male employees around her age, assuming they were the co-founder and not her. However, she overcame this by learning about her style and thinking of how she could feel like her most confident self.
This means leaning into her authenticity and openly sharing the challenges and successes of being a female leader. Some of the best advice Lish has received throughout her career is that no one remembers your mistakes.
To her, an error can be a learning experience, not an existential crisis. Castle fosters an understanding culture, and its leaders recognize that caregiving responsibilities often fall primarily on women.
Throughout her career, she has worked for many small, women-owned businesses, a fact she takes immense pride in. She said girls are raised to be nice, but there is a difference between being nice and being a pushover. Allard has learned these skills over time by attending women-in-business events and creating a network of women to watch and learn from.