Collect, manage, and share all your testimonials and Google reviews in one place. JJ - I'm an academic through and through. I've spent my whole life studying and then working in research institutes and Universities, and I just love the process of scientific discovery.
I'm very much a product of the US liberal arts education as I first did a degree in Philosophy, then industrial and systems engineering, and finally a PhD in chemical and biomolecular engineering. I also love breakdancing and extreme sports, but my passion is knowledge and learning. This love of knowledge was cultivated from a young age on the beaches in Florida by my mom.
She was a freelance TV reporter and regularly told my sister and me interesting facts about the people she interviewed. I never thought I would be an entrepreneur, but here I am. Some breakthroughs in the lab need to be in the hands of everyday people, and if you want something done, you better do it yourself. So that's pretty much what pushed me to spin out my scientific discovery. I worked for over a decade in the not-for-profit sector solving communication challenges for both universities and public hospitals and community health, around Australia and the Asia-Pacific.
More recent years have seen me hone skills in the creative branding process, working with a Melbourne-based agency since I'm first and foremost a mum, juggling work-life balance with raising my 5 year old son, TJ. In its current form of odor protection, SWIFF exists because it saves users time and mental energy across the board. Backpackers can wash their clothes fewer times on a trip if they pre-treat them with SWIFF; athletes can go to the grocery store after a workout instead of hitting the showers directly; pet owners can prevent stinky smells around the house; and businesspeople can smell like nothing when sweating during a big presentation.
People with allergies and sensitivities have found lots of use for our product. But as we grow and return to the roots of our technology, which came about because of the pandemic, we expect that SWIFF will be used more frequently in health settings.
